The results of the U.S. Global Quality Research System (GQRS) study revealed that Ford is now the best in the industry for customer satisfaction in the 2008 model year. The survey was conducted by RDA Group in Bloomfield Hills, Michigan, and is composed of survey statistics from owners of all major makes and models after owning them for at least 3 months. Ford lowered their “things gone wrong” (TGW) rating by 7.7% (reduced by 108 TGW) compared to last year, and are statistically even with Honda and Toyota. From 2004 to 2008, Ford has improved their vehicle quality by a total of 33%. Customer satisfaction reached 77%, which is the highest in history. The Ford Focus has caught up to the Toyota Corolla, leading the compact cars category. Overall, 18 of 24 Ford domestic brand vehicles improved in their TGW count, and they are striving to continue the trend. They have improved [...]
- June 17, 2008
- Other
- Posted by Runde Auto Group
- No comments yet
Employee pricing is back at Runde Ford in Manchester. Ford currently is offering its truck customers the chance to purchase or lease an ’08 model year pickup for the same price that Ford employees pay. This is a move from Ford that we haven’t seen in a couple years and it’s a great opportunity for truck buyers to save a bundle and get into a brand new Ford truck. From now just through June 30, Ford’s Employee Pricing Program is available on 2008 model F-Series pickups, including the F-150, F-250 and F-350. (Ford stated that the current employee pricing program doesn’t include the Harley Davidson series or any chassis cab models). I know that Ford gives it’s factory employees one heck of a perk when they buy new vehicles, so to open this up to the public again definitely is big, big news! The F-Series has been America’s best-selling truck for 31 years. So [...]