Real Prices The first of the 10 Reasons to Shop at Runde Auto Group is that we pride ourselves on being upfront and honest, which starts with the way we price our vehicles. Our website clearly lists the price breakdown for new and pre-driven vehicles, always including Runde Savings. Dubuque area car buyers know they will get our best price from the start, with total transparency! No Hidden Fees Most dealerships charge you to do your paperwork. These documentation and prep fees, which often aren’t mentioned until you are signing paperwork, can add up to thousands of dollars. At Runde Auto Group, we never charge documentation or prep fees. No Pressure We will provide you [...]

If you’ve ever shopped at a car dealership (other than Runde’s), you’ve possibly laid eyes on a sheet like this. In the automotive business, this worksheet is known as “Four Square.” The sole purpose of the four square dealer strategy is to distract you from the most important part of a vehicle purchase: the price. Car buying involves a lot of numbers, and this system preys on the customer’s lack of detailed knowledge and their reluctance to admit they don’t understand. Here’s how four square typically works: The worksheet’s four boxes are filled in with a handwritten trade value of your current vehicle, price of the vehicle, downpayment amount, and monthly payment. The last two will be much more than you want to start with in order to begin the negotiations. [...]

Jordan Frakes & Lindsey Rossow from Iowa City visited the Runde used car dealership near Dubuque today to pick up Jordan’s new ride.  He was forced to find a replacement for his previous car that was totaled after someone pulled out in from of him.  Jordan and Lindsey are currently students at the University of Iowa and they kindly gave me a few minutes of their time before making the trek back to Iowa City. What Brought you into Runde’s?    Jordan: I saw the car online at Cars.com and I liked what I saw so I called you guys up and scheduled a time to drive it and then we talked about the price for awhile. What car was it?   Jordan: It was a 2006 Pontiac G6 [...]

For those of you who think that social media is just a fad that will disappear in the years to come, well … uhhh … you might have another thing coming.  In the car business you often get a mixture of old school thought vs. new school.   Yesterday, this really seemed really apparent when we asked one of our senior salesmen to help provide us with a customer of his that we could interview for the blog.  His response was: “No.  Actually, I can’t wait ’til that thing (the blog) goes away.”  In the past couple years, social media has become what it is and at Runde’s we have tried to embrace it for the positive.  We run a good business and word of mouth has always been one of the cheapest and best forms of advertising.  So we figure, we’ll interview customers and ask them what they thought of their experience at Runde’s.  It’s [...]