Don’t Be Fooled by Four Square
This sales technique is meant to confuse car buyers- May 29, 2019
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- Posted by RundeAdmin
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If you’ve ever shopped at a car dealership (other than Runde’s), you’ve possibly laid eyes on a sheet like this. In the automotive business, this worksheet is known as “Four Square.” The sole purpose of the four square dealer strategy is to distract you from the most important part of a vehicle purchase: the price. Car buying involves a lot of numbers, and this system preys on the customer’s lack of detailed knowledge and their reluctance to admit they don’t understand. Here’s how four square typically works: The worksheet’s four boxes are filled in with a handwritten trade value of your current vehicle, price of the vehicle, downpayment amount, and monthly payment. The last two will be much more than you want to start with in order to begin the negotiations. [...]