This model year marks the 100th anniversary or the Chevy Truck Centennial for the production of the very first Chevy truck! A century and more than 85 million trucks later, Chevrolet has become one of the most recognizable brands in the world. “The Chevy Truck Centennial is a huge milestone for us, and is equally important to our customers,” said Sandor Piszar, Chevrolet Trucks advertising and marketing director, in a press release. To celebrate, Chevrolet will have: New 2018 Silverado and Colorado Centennial Special Editions A national rollout of the Chevy Truck Legends program Branded merchandise featuring an all-new Chevy bowtie The Silverado and Colorado Centennial Editions will include the distinctive Centennial Blue paint color and exclusive heritage bowtie emblems and 100 years badges.