The Chrysler Pacifica is Cruising on Sesame Street

There are some interesting characters behind the wheel of the Chrysler Pacifica lately.

As part of a sponsorship of the PBS show “Sesame Street,” Chrysler is creating a multimedia campaign that pairs Sesame Street muppets and the all-new Chrysler Pacifica minivan.

The first four videos feature muppets riding in a Chrysler Pacifica while playing a new game show called “Listen, Drive, Surprise!” The game show tests the characters’ ability to follow directions. Children help explain the vehicle’s features along the way.

“’Sesame Street’ has a powerful connection with families and this partnership allows the Chrysler brand to support their work around the world,” said Tim Kuniskis, of FCA North America, in a press release. “As a trusted family brand, we were looking for a like-minded partner who possessed a thoughtful and engaging approach.”

The all-new Chrysler Pacifica minivan has an unprecedented 115 safety, security, and technology innovations.

“Partnering with Chrysler will help us extend our reach in new and creative ways, and support Sesame Workshop’s nonprofit mission to help kids grow smarter, stronger, and kinder,” said Steve Youngwood, Chief Operating Officer of Sesame Workshop, in a press release.  “We’re thrilled to work with a brand that stands for a deep commitment to families and children.”

Check out Runde Auto Group’s inventory of Chrysler Pacificas.