Celebrating the Chevy Truck Centennial
- October 9, 2017
- Vehicles
- Posted by Runde Auto Group
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This model year marks the 100th anniversary or the Chevy Truck Centennial for the production of the very first Chevy truck!
A century and more than 85 million trucks later, Chevrolet has become one of the most recognizable brands in the world.
“The Chevy Truck Centennial is a huge milestone for us, and is equally important to our customers,” said Sandor Piszar, Chevrolet Trucks advertising and marketing director, in a press release.
To celebrate, Chevrolet will have:
- New 2018 Silverado and Colorado Centennial Special Editions
- A national rollout of the Chevy Truck Legends program
- Branded merchandise featuring an all-new Chevy bowtie
The Silverado and Colorado Centennial Editions will include the distinctive Centennial Blue paint color and exclusive heritage bowtie emblems and 100 years badges.
“Both versions of the Chevy Truck Centennial editions offer our most enthusiastic fans a way to demonstrate their love for Chevy trucks,” said Rich Scheer, Chevrolet Trucks director of exterior design, in a press release.
They will be available at Runde Chevrolet in East Dubuque, IL, and Runde Chevrolet Buick GMC in Platteville, WI, in November 2017.
If you have more than 100,000 miles on your Chevrolet truck’s odometer, you qualify for the Truck Legends loyalty program!
