Slogan Change: “Chevy Runs Deep” becomes “Find New Roads”
- January 9, 2013
- Uncategorized
- Posted by Website Administrator
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Every once in awhile the ad department over at Chevrolet gets an itch to try out a new slogan.
There have been some great ones throughout the years, such as “Baseball, Hotdogs, Apple Pie & Chevrolet”, “Like a Rock”, and of course “Chevy Runs Deep”. Chevy is currently employing the global tagline of “Find New Roads”.
“Chevy’s current slogan Find New Roads embraces the spirit of ingenuity that has been in Chevrolet’s DNA since the beginning and it will continue to guide every aspect of our business moving forward,” said Mary Barra, CEO of General Motors. “We have sold Chevrolet vehicles around the world for almost a century, but this is the first time we have aligned behind one global vision.”
“As we develop new Chevrolet vehicles, our designers and engineers will be empowered to find smarter solutions to address customer needs and make their lives better.”
Here’s a history lesson of past taglines used by Chevrolet leading up to today:
- See The U.S.A. In Your Chevrolet (1950s–1960s)
- Putting you first keeps us first (1960s)
- It’s Exciting! (mid 1960s)
- Building a better way to see the USA (early 1970s)
- Baseball, Hotdogs, Apple Pie & Chevrolet (1975;2006)
- Chevy makes good things happen(1982)
- USA-1 is Taking Charge (1983)
- Today’s Chevrolet—Live It (1985)
- The Heartbeat of America (1987–1994)
- Rock, Flag and Eagle (1985–1987)
- Genuine Chevrolet (1994–2001)
- We’ll Be There (2001–2004)
- Like a Rock (1991–2004 Truck slogan)
- An American Revolution (2004–2009)
- Our Country, My Truck (2006–2007 Truck slogan)
- America’s Best Trucks (2007–2010 Truck slogan)
- May the Best Car Win (2009–2010)
- Excellence for Everyone (2010) (short-lived, eh?)
- Chevy Runs Deep (2010–2013)
- Find New Roads (2013-Present)
Similar to Chevrolet’s long respectable history, Runde Auto Group has been serving East Dubuque and the neighboring communities for more than 95 years.
Runde’s has a long history of providing top notch auto service to the residents of the Tri-States throughout the years. If you have questions about Runde Auto Group or any of the services we offer, please don’t hesitate to contact us.
We are here to help.
