2011 Chicago Auto Shows Hottest Item? The Suzuki Kizashi? No … a Sofa
- February 22, 2011
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Ladies and Gentlemen, the Sofa-Mobile
At the 2011 Chicago Auto Show Suzuki took the Suzuki Kizashi and one of its ridiculous competitors and brought it for the crowd to physically and personally compare the two. It turned a lot of heads and had people wondering what the heck a ’70’s sofa was doing at an auto show?
A sofa has never seen this much attention since the friend who said he’d “only-stay-for-a-week-and-would-just-bum-on-your-couch” and-ended-up-staying-for-a-year, scenario happened.
The bad boy sofa was fully operational, and seemed to go pretty fast… for a sofa. Here’s some official specs (from Suzuki) the sofa offered to show off to curious inquisitors:
“This 1970s-era sofa commissioned by American Suzuki retains its original synthetic trim finished in a fashionable tan and brown plaid motif. The sofa is complete with small tears and frayed stitching to meet Suzuki’s overall design intent. The sofa also features a variety of loose coins, cookie crumbs and pocket lint resting just beneath the seat cushions. The steering wheel is comfortably positioned at the center of the sofa, making ingress and egress easy for passengers looking to accompany the driver on casual journeys. The throttle pedal is unmistakable in that it features a custom bare foot shape finished in chrome-plated metal with black accents.”
Suzuki got their creative gears grinding and created a slew of interesting and funny commercials in their new advertising campaign. Basically it take’s their greatly reviewed and over-all great car, the Kizashi, faces it off versus a competitor in its class and then against a ridiculous opponent, like, say a bubble wrapped suit:
Check out the famous Suzuki Couch Commercial below as well as another hilarious commercial from their “vs.” campaign, the Kizashi vs. a Limousine:
Since we are on the topic of funny video’s and Suzuki, check out their Super Bowl Commercial which pits Suzuki versus a fleet of evil and angry snowmen.
And no, this does not mean that if you get a Kizashi a horde of evil snowmen will be trying to take you out… but if that were to happen, you will be well prepared because you are in a Kizashi.
